Unilever decided not to purchase advertising during the Super Bowl a second time because the maker of Dove ________.
A) received little buzz after running its commercial during the game
B) earned a better response for less money through an outdoor campaign and a viral campaign
C) discovered that most of the audience did not watch the sentimental commercial
D) spent too much money on one commercial that received low consumer ratings
E) received negative publicity for running a beauty ad during a sporting event
Answer: B