Marketing MCQ Marketing Chapter 11 When doing ________, it is far more convenient to have findings tables use the labels on the questionnaire, such as "male" or "female," rather than the code numbers, such as "1" and "2."

When doing ________, it is far more convenient to have findings tables use the labels on the questionnaire, such as "male" or "female," rather than the code numbers, such as "1" and "2."

Marketing Chapter 11

When doing ________, it is far more convenient to have findings tables use the labels on the questionnaire, such as "male" or "female," rather than the code numbers, such as "1" and "2."

a. Data coding
b. Data analysis
c. Data validation
d. Data booking

Answer: a. Data coding

Marketing MCQ

When doing ________, it is far more convenient to have findings tables use the labels on the questionnaire, such as "male" or "female," rather than the code numbers, such as "1" and "2."

When doing ________, it is far more convenient to have findings tables use the labels on the questionnaire, such as "male" or "female," rather than the code numbers, such as "1" and "2."

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