When a sales manager examines records of sales calls to determine how frequently salespeople make cold calls, he or she is using what type of observational research?
a. Direct
b. Structured
c. Covert
d. Indirect
Answer: d. Indirect
When a sales manager examines records of sales calls to determine how frequently salespeople make cold calls, he or she is using what type of observational research?
a. Direct
b. Structured
c. Covert
d. Indirect
Answer: d. Indirect