Which of the following brands most likely requires heavy advertising in order to be set apart from similar products?
A) undifferentiated brands
B) specialty brands
C) international brands
D) mature brands
E) high-share brands
Answer: A
Which of the following brands most likely requires heavy advertising in order to be set apart from similar products?
A) undifferentiated brands
B) specialty brands
C) international brands
D) mature brands
E) high-share brands
Answer: A