Identify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy.

Identify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy.

Identify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy.



A) the product concept
B) the production concept
C) the selling concept
D) the marketing concept
E) the holistic marketing concept


Answer: D


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