Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?

Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?



A) megabrand
B) service inseparability
C) social marketing
D) unsought product
E) undifferentiated


Answer: A


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