A company may use the promotion mix, also called its marketing communications mix, to ___.
A.
create customer value, engage customers, and build customer relationships
B.
engage customers, maintain customer relationships, and build customer relationships
C.
engage customers, persuasively communicate customer value, and build customer relationships
D.
engage customers and sell goods and services
E.
persuasively communicate customer value, engage customers, and sell goods and services
Answer: C.
engage customers, persuasively communicate customer value, and build customer relationships