A company may use the promotion​ mix, also called its marketing communications​ mix, to​ ___.

A company may use the promotion​ mix, also called its marketing communications​ mix, to​ ___.


A.
create customer​ value, engage​ customers, and build customer relationships
B.
engage​ customers, maintain customer​ relationships, and build customer relationships
C.
engage​ customers, persuasively communicate customer​ value, and build customer relationships
D.
engage customers and sell goods and services
E.
persuasively communicate customer​ value, engage​ customers, and sell goods and services


Answer: C.
engage​ customers, persuasively communicate customer​ value, and build customer relationships


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