Firms seeking immediate response from targeted individual consumers and consumer communities use​ _________ marketing tools to engage consumers and cultivate relationships with them.

Firms seeking immediate response from targeted individual consumers and consumer communities use​ _________ marketing tools to engage consumers and cultivate relationships with them.



A.
​advertising, sales​ promotion, and public relations
B.
direct marketing
C.
direct and digital
D.
advertising and sales promotion
E.
personal​ selling, advertising, and sales promotion


Answer: C.
direct and digital


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