A company sets a high price on a new product it introduces to maximize revenue from various market segments. Which new product pricing strategy is the company​ using?

A company sets a high price on a new product it introduces to maximize revenue from various market segments. Which new product pricing strategy is the company​ using?



A.
​Market-skimming pricing
B.
​Captive-product pricing
C.
Product bundle pricing
D.
Product line pricing
E.
​Market-penetration pricing


Answer: A.
​Market-skimming pricing


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