A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a _____

A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a _____

A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a _____


a. Butterfly
b. True believer
c. True friend
d. Stranger
e. Barnacle


Answer: A. Butterfly


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