A disadvantage when using home-country middlemen as intermediaries in the distribution process is:

A disadvantage when using home-country middlemen as intermediaries in the distribution process is:



A. the large financial investment required.

B. the limited control over the distribution process.

C. the large managerial investments required.

D. the limited number of retailers in the foreign country who can be reached.

E. the large amount of commission.


Answer: B. the limited control over the distribution process.


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