A major trade-off when using home-country middlemen is:

A major trade-off when using home-country middlemen is:



A. the large financial investment required.

B. the limited control over the entire distribution process.

C. the large managerial investments required.

D. the limited number of retailers in the foreign country who can be reached through the home-country middlemen.

E. the large amount of commission charged by the home-country middlemen.


Answer: E. the large amount of commission charged by the home-country middlemen.


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