A firm's _____ reflects the set of values, traditions, and customs that guide its employees' behavior.

A firm's _____ reflects the set of values, traditions, and customs that guide its employees' behavior.

A firm's _____ reflects the set of values, traditions, and customs that guide its employees' behavior.


a. demographics
b. ethical climate
c. marketing strategy
d. organizational culture
e. marketing plan


Answer: d. organizational culture


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