The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center.
a. influencer
b. initiator
c. decider
d. user
e. gatekeeper
Answer: e. gatekeeper
The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center.
a. influencer
b. initiator
c. decider
d. user
e. gatekeeper
Answer: e. gatekeeper