A market orientation philosophy is best defined as one that:
a. emphasizes sales to the final buyer and focuses on the use of aggressive sales techniques.
b. assumes that a sale is more dependent on a customer's decision to purchase a product.
c. acknowledges that some products that customers want may not really be in the best interests of society as a whole.
d. acknowledges that some products that customers want may not really be in the best interests of society as a whole.
Answer: b. assumes that a sale is more dependent on a customer's decision to purchase a product.