A marketing strategy to increase sales of current products in current markets is referred to as
a. diversification.
b. product development.
c. market penetration.
d. market development.
e. marketing synergy.
Answer: c. market penetration
A marketing strategy to increase sales of current products in current markets is referred to as
a. diversification.
b. product development.
c. market penetration.
d. market development.
e. marketing synergy.
Answer: c. market penetration