Marketing MCQ Marketing Chapter 6 A ________ refers to the routine purchase of items that a B2B customer regularly needs. The buyer has purchased the same items many times before and routinely reorders them when supplies are low, often from the same suppliers. Reordering the items takes little time.

A ________ refers to the routine purchase of items that a B2B customer regularly needs. The buyer has purchased the same items many times before and routinely reorders them when supplies are low, often from the same suppliers. Reordering the items takes little time.

Marketing Chapter 6

A ________ refers to the routine purchase of items that a B2B customer regularly needs. The buyer has purchased the same items many times before and routinely reorders them when supplies are low, often from the same suppliers. Reordering the items takes little time.

A.
modified rebuy
B.
straight rebuy
C.
buyclass
D.
buying center
E.
new-task buy

Answer: straight rebuy

Marketing MCQ

A​ ________ refers to the routine purchase of items that a B2B customer regularly needs. The buyer has purchased the same items many times before and routinely reorders them when supplies are​ low, often from the same suppliers. Reordering the items takes little time.

A​ ________ refers to the routine purchase of items that a B2B customer regularly needs. The buyer has purchased the same items many times before and routinely reorders them when supplies are​ low, often from the same suppliers. Reordering the items takes little time.

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A ________ refers to the routine purchase of items that a B2B customer regularly needs. The buyer has purchased the same items many times before and routinely reorders them when supplies are low, often from the same suppliers. Reordering the items takes little time.

A ________ refers to the routine purchase of items that a B2B customer regularly needs. The buyer has purchased the same items many times before and routinely reorders them when supplies are low, often from the same suppliers. Reordering the items takes little time.