Marketing MCQ Marketing Chapter 6 The ________ is the member of the buying center who makes the final choice. This person usually has the greatest power within the buying center; she often has power within the organization to authorize spending the company's money.

The ________ is the member of the buying center who makes the final choice. This person usually has the greatest power within the buying center; she often has power within the organization to authorize spending the company's money.

Marketing Chapter 6

The ________ is the member of the buying center who makes the final choice. This person usually has the greatest power within the buying center; she often has power within the organization to authorize spending the company's money.

A.
initiator
B.
influencer
C.
gatekeeper
D.
decider
E.
user

Answer: decider

Marketing MCQ

The​ ________ is the member of the buying center who makes the final choice. This person usually has the greatest power within the buying​ center; she often has power within the organization to authorize spending the​ company's money.

The​ ________ is the member of the buying center who makes the final choice. This person usually has the greatest power within the buying​ center; she often has power within the organization to authorize spending the​ company's money.

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The ________ is the member of the buying center who makes the final choice. This person usually has the greatest power within the buying center; she often has power within the organization to authorize spending the company's money.

The ________ is the member of the buying center who makes the final choice. This person usually has the greatest power within the buying center; she often has power within the organization to authorize spending the company's money.