Marketing MCQ Marketing Chapter 16 A review of two decades of studies examining the links among customer satisfaction, service quality and firm performance concluded that improvements in customer satisfaction have _________ impact on firms' financial performance.

A review of two decades of studies examining the links among customer satisfaction, service quality and firm performance concluded that improvements in customer satisfaction have _________ impact on firms' financial performance.

Marketing Chapter 16

A review of two decades of studies examining the links among customer satisfaction, service quality and firm performance concluded that improvements in customer satisfaction have _________ impact on firms' financial performance.

A. A significant and positive

B. Absolutely no

C. A small negative

D. An undetermined

E. A large negative

Answer: A. A significant and positive

Marketing MCQ

A review of two decades of studies examining the links among customer satisfaction, service quality and firm performance concluded that improvements in customer satisfaction have _________ impact on firms' financial performance.

A review of two decades of studies examining the links among customer satisfaction, service quality and firm performance concluded that improvements in customer satisfaction have _________ impact on firms' financial performance.

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