A situation in which the purchaser wants some change in the original good or service is known as a(n) ________.
a. reintermediation
b. countertrade
c. modified rebuy
d. disintermediation
Answer: c. modified rebuy
A situation in which the purchaser wants some change in the original good or service is known as a(n) ________.
a. reintermediation
b. countertrade
c. modified rebuy
d. disintermediation
Answer: c. modified rebuy