A situation that occurs when sales of a new product cut into sales of a firm's existing products is known as _______.
a. diversification
b. cannibalization
c. segmentation
d. differentiation
Answer: b. cannibalization
A situation that occurs when sales of a new product cut into sales of a firm's existing products is known as _______.
a. diversification
b. cannibalization
c. segmentation
d. differentiation
Answer: b. cannibalization