A small group of about seven to ten participants who participate in a group discussion led by a moderator is known as a _________.
a. target market
b. market segment
c. focus group
d. control group
Answer: c. focus group
A small group of about seven to ten participants who participate in a group discussion led by a moderator is known as a _________.
a. target market
b. market segment
c. focus group
d. control group
Answer: c. focus group