A unique consequence of social media is the wide-spread shift from _________.
a. many-to-one communication to one-to-many communication
b. many-to-one communication to one-to-many communication
c. one-to-many communication to many-to-one communication
d. one-to-many communication to many-to-many communication
Answer: d. one-to-many communication to many-to-many communication
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Marketing Principles Chapter 18
- Social media users who produce and share online content like blogs, web sites, articles, and videos are called _________.
- Insight platforms that offer online focus-group solutions are used to _________.
- A listening platform with key word report capabilities is necessary when _________.
- An organization recognizes customers where they are while _________.
- ______ is the process of identifying and assessing what is being said about a company, individual, product, or brand.
- Which is the first stage of effective listening?
- _______ is a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.
- Blogs with strict post length limits are called _________.
- A customer service team is allowed to make real-time responses when _________.
- ______ is a public relations term connoting free media such as mainstream media coverage.
- The first stage of effective listening requires _________.
- Social customer relationship management (CRM) systems to sync data are used to _________.
- Tracking brand mentions requires _________.
- The second step of effective listening involves _________.
- If Facebook were a country, it would be the ________ largest in the world.
- The purpose of the first step of effective listening is to _________.
- The term social media refers to _________.
- _______ text messages sent to and from cell phones are referred to as SMS.
- Twitter allows users to post content of their choice which cannot exceed 140 characters. It is an example of a(n) _________.
- Web sites that allow users to upload and distribute multimedia content like videos and photos are called _________.
- Joshua watches every movie that is released and reviews them for the local daily's website. He can be termed a _________.
- Improving campaign efficiency requires _________.
- The fastest-growing social media platform is _________.
- Insight platforms that offer online focus-group solutions are used to _________.