According to field research conducted with senior executives in 60 companies, many firms do not identify and act on the correct nonfinancial measures. All of the following are among the major mistakes made by companies with respect to nonfinancial measures EXCEPT:
A. Not linking measures to strategy
B. Not validating
C. Not setting the right performance targets
D. Measuring incorrectly
E. All of the above are major mistakes made by companies with respect to nonfinancial measures
Answer: E. All of the above are major mistakes made by companies with respect to nonfictional measures