According to the textbook, Target has been successful by offering consumers the best
a. products/services.
b. availability.
c. experience.
d. customer service.
e. price.
Answer: e. price
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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