Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:
A) high touch.
B) use/user.
C) attribute/benefit.
D) competition.
E) quality/price.
Answer: C. Attribute/benefit
Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:
A) high touch.
B) use/user.
C) attribute/benefit.
D) competition.
E) quality/price.
Answer: C. Attribute/benefit