Advertisements for Softies tissues stress the product's resistance to shredding. Which of the following bases for positioning this product are the ads using?
a. Product class
b. Price
c. Emotion
d. Attribute
Answer: D
Advertisements for Softies tissues stress the product's resistance to shredding. Which of the following bases for positioning this product are the ads using?
a. Product class
b. Price
c. Emotion
d. Attribute
Answer: D