All of the following are common sampling criteria EXCEPT _____.
a.degree of accuracy required
b.size of the population
c.resources available
d.time available to conduct the research
Answer: B: Size of the population
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Marketing Research Chapter 12
- If a national political pollster selects ten states randomly, then randomly selects five counties within each state, then randomly selects five voting precincts within these counties, then randomly selects five blocks within these precincts, then randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election, this is an example of what type of sampling procedure?
- Which sampling technique is an economically efficient sampling technique in which the primary sampling unit is not the individual element in the population but a large cluster of elements?
- If a researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo, what type of sampling procedure is being used?
- A stratified sample in which the sample size for each stratum is allocated according to analytical considerations is called a(n) _____.
- A stratified sample in which the number of sampling units drawn from each stratum is in proportion to the population size of that stratum is called a(n) _____.
- In which type of sampling is a subsample drawn using simple random sampling within each stratum of the population?
- If a researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10,000 worth of products from his company within the past six months using a systematic sampling technique, after a random start, the researcher should select every ______ name on the list.
- A sampling procedure in which a starting point is selected by a random process and then every nth number on the list is selected is called a(n) _____.
- When a researcher puts the name of each person on a sampling frame list on a 3" x 5" card, shuffles the cards thoroughly, and then selects 35 names from the top of the pile of cards for a phone interview study, this is an example of what type of sampling procedure?
- A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called _____.
- A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month). He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group. These people, in turn, are each asked to suggest two others similar to themselves to participate in the focus group study. This procedure represents what type of sampling procedure?
- Which type of sampling procedure selects initial respondents using probability methods and selects subsequent respondents from information provided by those initial respondents?
- All of the following are advantages of quota sampling over probability sampling EXCEPT ____.
- When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners, 10 SUV owners, 8 sedan owners, and 4 owners of sports cars, this represents what type of sampling procedure?
- When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally, this is an example of what type of sample?
- Which of the following is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?
- When a local television station sends a crew to interview joggers in the city park on a beautiful spring day, this represents what type of sample?
- When a researcher uses students to participate in a study because he has easy access to them, what type of sampling procedure does this represent?
- In which type of sampling does every element in the population have a known, nonzero probability of selection?
- Claire has agreed to participate in surveys online. Every few weeks, she is sent an email requesting her to participate in an online survey. What did Claire do to become involved in these research studies?
- Internet surveys probably should remain active for a minimum of _____ hours.
- Which type of sampling error is primarily due to the nature of a study's design and the correctness of execution?
- As sample size ______ , random sampling error ______.
- The difference between the sample result and the result of an accurate census is called _____.