Alpha Motors offers "Green automobiles for a greener world." This refers to the ________ of Alpha automobiles.

Alpha Motors offers "Green automobiles for a greener world." This refers to the ________ of Alpha automobiles.

Alpha Motors offers "Green automobiles for a greener world." This refers to the ________ of Alpha automobiles.


A) brand resonance
B) position
C) brand equity
D) pleasure value
E) added value


Answer: B


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