An advertiser whose message is placed in the middle of five consecutive commercials during a program break is facing a problem known as:
A. clutter.
B. media flooding.
C. media bombardment.
D. flighting.
E. information overload.
Answer: A
An advertiser whose message is placed in the middle of five consecutive commercials during a program break is facing a problem known as:
A. clutter.
B. media flooding.
C. media bombardment.
D. flighting.
E. information overload.
Answer: A