An estimated 10 to 15 percent of world trade involves _______, the practice of using barter rather than money for making global sales.
a. the balance of trade
b. tariffs
c. market trading
d. countertrade
e. trade feedback
Answer: d. countertrade
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?