As with the other promotion tools, in considering when and how to use product public relations, the best thing management should do is _______.
A.
set PR objectives, choose the PR messages and vehicles, implement the PR plan, and evaluate the results in terms of return on investment
B.
set PR objectives, choose the PR messages and vehicles, implement the PR plan, and evaluate the results
C.
set PR objectives, choose the PR messages, implement the PR plan, and evaluate the results
D.
choose the PR messages and vehicles, plan media, implement the PR plan, and evaluate the results
E.
set PR objectives, choose the PR vehicles and social media, implement the PR plan, and evaluate the results
Answer: B.
set PR objectives, choose the PR messages and vehicles, implement the PR plan, and evaluate the results
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Marketing
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