What are the four important decisions made when developing an advertising program? List them in order.
A.
Setting objectives, setting the budget, developing message strategy, and determining media timing
B.
Developing message strategy, developing message execution, selecting media, and determining media timing
C.
Setting objectives, setting the budget, determining the impact on sales and profits, and determining the return on investment
D.
Setting the budget, setting objectives, developing strategy, and evaluating effectiveness
E.
Setting objectives, setting the budget, developing strategy, and evaluating effectiveness
Answer: E.
Setting objectives, setting the budget, developing strategy, and evaluating effectiveness
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Marketing
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