Because Americans are working longer hours without increases in real, disposable income, and are utilizing an army of communication devices to keep up with the demands in their personal and work lives, retailers are:
a. increasing their budgets for traditional advertising outlets like television and radio
b. making their products available whenever and wherever consumers want them
c. outsourcing marketing communications to global production facilities
d. focusing only on those demographic cohorts that have time to relax
e. de-emphasizing U.S. sales and expanding globally
Answer: b. making their products available whenever and wherever consumers want them