Betty notices that her new printer is slow and often does not work properly. She realizes that a new printer would get the job done faster and easier. Betty is in the ________ stage of the consumer decision-making process.

Betty notices that her new printer is slow and often does not work properly. She realizes that a new printer would get the job done faster and easier. Betty is in the ________ stage of the consumer decision-making process.



a. need recognition
b. purchase
c. information search
d. evaluation of alternatives


Answer: a. need recognition


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