Brand equity is determined by four aspects of a brand. Which of the following is NOT one of the four aspects?
a. Brand quality
b. Perceived value
c. Brand loyalty
d. Brand awareness
e. Brand associations
Answer: a. Brand quality
Brand equity is determined by four aspects of a brand. Which of the following is NOT one of the four aspects?
a. Brand quality
b. Perceived value
c. Brand loyalty
d. Brand awareness
e. Brand associations
Answer: a. Brand quality