Cleo is gathering information about where camera sales have been strongest and who has been buying the cameras. Which marketing research role is Cleo performing?
a. Predictive
b. Interpretive
c. Descriptive
d. Diagnostic
Answer: D
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Marketing Principles Chapter 9
- Which of the following is a disadvantage of central-location telephone interviews?
- A small group of about seven to ten participants who participate in a group discussion led by a moderator is known as a _________.
- In a ________ , the population is divided into mutually exclusive groups and then random samples are drawn from each group.
- The ________ specifies which research questions must be answered, how and when the data will be gathered, and how the data will be analyzed.
- ________ is defined as the systematic process of recording the behavioral patterns of people, objects, and occurrences without questioning them.
- The management decision problem differs from the marketing research problem in that it:
- Harvey's Supermarkets invited eight of its customers to its corporate offices. There the customers were videotaped while they explained their criteria for value. This type of primary research is called a(n) _________.
- The method of gathering primary data in which a researcher interacts with people to obtain facts, opinions, and attitudes is known as _________.
- The field of marketing that studies the body's responses to marketing stimuli is known as _________.
- The population of interest from which a sample will be drawn is known as a _________.
- In a ________ , the population is divided into mutually exclusive groups and then random samples are drawn from each group.
- Which of the following is true about online focus groups?
- "Have you eaten pizza at least once in the past 30 days?" is an example of a(n):
- Which of the following is true about conducting internet surveys?
- A sample in which every element in the population has a known statistical likelihood of being selected is called a _________.
- The ________ role of marketing research includes explaining data, such as determining the impact on sales of a change in the design of the package.
- A ________ error occurs when a sample somehow does not represent the target population.
- Which of the following best defines secondary data?
- Which of the following is true of consumer-generated media (CGM)?
- Which of the following is true about conducting internet surveys?
- Which of the following is a disadvantage of primary data?
- To initiate the CRM cycle, a company must:
- Competitive intelligence (CI) refers to:
- A ________ error occurs when there is a difference between the information sought by the researcher and the information provided by the research process.