Cleo is gathering information about where camera sales have been strongest and who has been buying the cameras. Which marketing research role is Cleo performing?
a. Predictive
b. Interpretive
c. Descriptive
d. Diagnostic
Answer: D
Cleo is gathering information about where camera sales have been strongest and who has been buying the cameras. Which marketing research role is Cleo performing?
a. Predictive
b. Interpretive
c. Descriptive
d. Diagnostic
Answer: D