Companies sometimes aim too high in setting improvement targets for nonfinancial measures of performance. Managers tend to make mistakes in this area by assuming:

A. Leading and lagging variables do not influence time utility

B. Qualitative metrics are more telling than quantitative metrics

C. 100 percent customer satisfaction is the only important goal

D. Statistical reliability and statistical validity are always important

E. The improvement of non-financial measures leads to offensive marketing

Answer: C. 100 percent customer satisfaction is the only important goal

Marketing MCQ

Companies sometimes aim too high in setting improvement targets for nonfinancial measures of performance. Managers tend to make mistakes in this area by assuming:

Companies sometimes aim too high in setting improvement targets for nonfinancial measures of performance. Managers tend to make mistakes in this area by assuming:

Learn More :

Marketing MCQ

Companies sometimes aim too high in setting improvement targets for nonfinancial measures of performance. Managers tend to make mistakes in this area by assuming:

Companies sometimes aim too high in setting improvement targets for nonfinancial measures of performance. Managers tend to make mistakes in this area by assuming:

Learn More :

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