Presenting the strongest arguments at the beginning of the commercial message assumes that a _____ is operating.

Presenting the strongest arguments at the beginning of the commercial message assumes that a _____ is operating.

Presenting the strongest arguments at the beginning of the commercial message assumes that a _____ is operating.



A. primacy effect
B. recency effect
C. sleeper effect
D. credibility effect
E. compliance hierarchy


Answer: A


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