Companies who use location-based apps to build loyalty among customers by making patronage a game are engaging in a process known as:
a. bonding
b. locational excellence
c. value cocreation
d. gamification
e. segmentation
Answer: d. gamification
Companies who use location-based apps to build loyalty among customers by making patronage a game are engaging in a process known as:
a. bonding
b. locational excellence
c. value cocreation
d. gamification
e. segmentation
Answer: d. gamification