Competitive intelligence (CI) refers to:
a. the ability to provide a product or service in a way that customers value more than the competition's.
b. the activities concerned with identifying and counteracting the threat to a firm's security, competitive services, and infrastructure.
c. a scanner-based sales-tracking service for the consumer packaged-goods industry.
d. a system that helps managers assess their competition and vendors to become more efficient and effective competitors.
Answer: d. a system that helps managers assess their competition and vendors to become more efficient and effective competitors.