Consumer resistance to using self-checkout lines has resulted from a _____ cost in using a new service.

Consumer resistance to using self-checkout lines has resulted from a _____ cost in using a new service.

Consumer resistance to using self-checkout lines has resulted from a _____ cost in using a new service.



A. Convenience

B. Monetary

C. Psychological

D. Time

E. Search


Answer: C. Psychological


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