Consumers shopping for high-touch products, such as fine perfume, are generally energized by ________ motives.
A) emotional
B) rational
C) both emotional and rational
D) neither emotional nor rational
E) high-tech
Answer: A. emotional
Consumers shopping for high-touch products, such as fine perfume, are generally energized by ________ motives.
A) emotional
B) rational
C) both emotional and rational
D) neither emotional nor rational
E) high-tech
Answer: A. emotional