David Pruitt owns several rental apartments. He has used many appliance brands in his apartments and has been dissatisfied with their short life span. David now purchases only Maytag brand appliances to go into his apartments. His repeat purchases indicate:
A. the existence of cognitive dissonance.
B. the absence of any affect referral decision rule.
C. strong brand loyalty.
D. extensive decision making and strong psychosocial consequences.
E. a lack of evaluative criteria.
Answer: C
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Marketing
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