Demographics refer to
a. the density of a population in a geographic area.
b. the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.
c. the psychological profile of prospective consumers.
d. an objective measurement of a person's likelihood to purchase a product or service.
e. the depiction of a population according to its core values or cultural beliefs and their rate of change.
Answer: b. the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.
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Marketing
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