During which stage of the consumer decision making process are both functional and psychosocial consequences important?
A. Problem recognition
B. Information search
C. Postpurchase evaluation
D. Alternative evaluation
E. Purchase decision
Answer: D
During which stage of the consumer decision making process are both functional and psychosocial consequences important?
A. Problem recognition
B. Information search
C. Postpurchase evaluation
D. Alternative evaluation
E. Purchase decision
Answer: D