Factors such as time of day, store environments, or occasion for which a product will be used are examples of:
A. group norms.
B. cultural factors.
C. subcultural influences.
D. family influences.
E. situational determinants.
Answer: E
Factors such as time of day, store environments, or occasion for which a product will be used are examples of:
A. group norms.
B. cultural factors.
C. subcultural influences.
D. family influences.
E. situational determinants.
Answer: E