Francis is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people. When reading about the core aspects of marketing, Francis is relieved to see that in marketing:
a. all parties to an exchange should be satisfied
b. promotion is the most important consideration, followed by pricing decisions
c. decisions are made regarding how a product is designed
d. customers are not considered until the product is ready for sale
e. distribution is controlled by customers
Answer: a. all parties to an exchange should be satisfied