How does the marketing research system differ from the marketing information system?
A. There is no difference; they are the same.
B. The marketing information system is a component of the marketing research system.
C. Marketing research is continuous; other components of the marketing information system have a beginning and an end.
D. To obtain information, a company should first check the marketing research system.
E. The marketing research system provides information not provided by other components of the marketing information system.
Answer: E. The marketing research system provides information not provided by other components of the marketing information system.