Identifying the prospect's role in the buying centre would be typically done in which stage of the personal selling process?
a. Prospecting
b. Preapproach
c. Approach
d. Presentation
e. Close
Answer: b
Identifying the prospect's role in the buying centre would be typically done in which stage of the personal selling process?
a. Prospecting
b. Preapproach
c. Approach
d. Presentation
e. Close
Answer: b